International MBA: Dual Degree - Focus International Marketing

Core Modules

Business Analytics

This module aims to introduce students to business analytics concepts required to understand contemporary business challenges. Analytical techniques will be applied to assess and resolve some of the complex challenges faced by business professionals in global industries.

Global Marketing Strategies

You will gain skills and confidence in developing strong marketing plans for global business. The course addresses marketing performance in a global context; assesses differences in country environments; and applies techniques for international market segmentation, entry strategies, risk analysis, and comprehensive marketing plans

Global Strategic Analysis

In this core module, students understand strategic business planning: This module introduces students to global business challenges and the methods used to address them, through careful review of effective managerial techniques, to ensure a winning international business strategy.

Human Resource Management in a Global Environment

Students investigate critical human resource management (HRM) topics within this module. The aim is to examine relevant elements of HRM as they relate to global business, organizational policies, and standard management practices.

Multinational Financial Management

The goal of the course is to train highly effective global managers who have advanced analytical and decision-making skills essential for conducting successful business across borders.

International Leadership (Elective)

The main objective of the module Leadership is to give the course participants a general leadership overview, explore their leadership styles, and set feasible goals for developing their management skills.

Focus

• Integrated Marketing Communications
• Międzynarodowa dystrybucja i logistyka
• Service Marketing and Management
• International Marketing Research