
Online MBA in Luxury Marketing
Online
CZAS TRWANIA
15 Months
JĘZYKI
Język angielski
TEMPO
Niepełny etat
TERMIN SKŁADANIA WNIOSKÓW
01 Sep 2025
NAJWCZEŚNIEJSZA DATA ROZPOCZĘCIA
Nov 2025
CZESNE
EUR 13 100 / per year *
FORMACIE STUDIÓW
Mieszany
* to be paid in one installment upon registration
Wstęp
PROGRAM
LUXURY MARKETING AND MANAGEMENT
Communication, Globalization and luxury brands, Financial management, Budget, Human Ressources Management, Luxury codes & luxury marketing, Fashion history
LUXURY MARKETING TECHNIQUES
Digital marketing and social media in luxury, CRM in the luxury industry, Merchandising strategies in the luxury industry, International luxury distribution, Sourcing, purchasing strategies and quality management, Market survey, panels and customer behavior
MANAGING SPECIFIC LUXURY SECTORS
Managing a cosmetic brand, Managing a jewelry and watches brand, Managing a fashion brand, Managing a wine & gastronomy brand/hospitality brand, Technical seminars: leather and textile, jewelry, perfumes and cosmetics, watches, spirits
STUDY TRIPS IN LONDON AND MILANO
Visual merchandising tours, Masterclass with local luxury key players, Local luxury codes